She designed and implemented hundreds of large-scale experiments to improve the efficiency of all types of digital outreach for the re-election campaign. Many of these experiments individually led to millions or even tens of millions in additional revenue for the campaign.

Her new mission is to bring the Obama campaign’s culture of rigorous testing and analysis to progressive organizations, campaigns, and firms. Amelia specializes in data analysis, model building, and experimental design, with particular expertise in online fundraising and organizing.

She is also the co-founder and board member of the DC State Fair, which celebrates cooking, art, and urban agriculture in DC.